NAUTICA ITALIANA presented the second part of its NAUTICA 365 strategic plan. Affiliated with Fondazione Altagamma, the Association groups together high-end companies from the entire sector – Industry, Services and Territories – and was created to promote Italian nautical products and services throughout the world, with the aim of restoring them to the reputation they deserve and thus boosting growth and exports. Last October, it presented its NAUTICA 365 strategic plan, based on three key pillars aimed at supporting growth:
1) Nautica Italiana’s Manifesto
2) The Charter of Values, immediately translated into an Ethical Contract
3) A new national and international promotion plan
In recent months, the Association has engaged an intensive action on all three fronts.
Particular focus was devoted to the new event strategy, formulated first and foremost on the basis of a thorough analysis of the overall scenario, i.e., the priorities of international growth of companies and, at the same time, the industry’s need for support in promotion on the domestic market as well. In addition, the Association was able to rely on the competences and expertise offered by its chosen professional partner: Fieramilano, Italy’s largest exhibition centre in terms of facility area and infrastructures.
NAUTICA ITALIANA and Fieramilano, under an agreement soon to be formalised, are working together to write the new history of the sea in Italy, as outlined in a new international trade fair programme starting in 2017, with invitations to participate to be extended to all of Italy’s nautical associations, according to the following schedule:
• AN OUTDOOR INTERNATIONAL NAUTICAL SHOW DEDICATED TO MEDIUM AND LARGE-SIZE BOATS, IN SPRING
• A LIFESTYLE & GLAMOUR EVENT, IN SUMMER
• AN INDOOR EXPOSITION IN MILAN DEDICATED TO SMALL BOATS AND WATER SPORTS, IN AUTUMN
Lamberto Tacoli, Chairman of NAUTICA ITALIANA, stated: “Our sea – and all of the knowledge, culture and industry that derives from it – does not just belong to the coasts; rather, it is an asset that the entire country should protect and develop. Accordingly, if the greater opportunity for enhancement, meetings and sales of that category of medium and small-size boats that represent the portion of the nautical industry with the strongest growth potential passes through Milan, we want to be there, as effectively as possible, along with Fieramilano. At the same time, for our buyers, who on the day after the purchase become potential tourists, we also want to be able to offer an opportunity to get together in an Italian seaside setting, and this is why we would like to continue the tradition of a big event in Genoa.”
“I strongly believe that Italy can and must have excellent trade fairs in all fields in which it boasts manufacturing excellence, with the resulting benefits not only for the organiser but also, and above all, for companies. Groups such as Fieramilano and cities such as Genoa must be ready to do their part,” writes Corrado Peraboni, Chief Executive Officer of Fieramilano, in the letter sent to the Chairman of Nautica Italiana on the occasion of this meeting. “Consequently, we have been very thankful and proud to receive Nautica Italiana’s request to take on an active role in organising a national trade fair programme for this industry.
We are certainly not starting from nothing: Italian fairs and events, as well as examples from nearby countries, are proof of not only the sustainability of distinct events on land and at sea, but also the need for them. These different events are equally representative, international and excellent; far from being a random jumble they are an organised sequence of fair events that grow together. This is why we immediately agreed with the idea of a national programming, open to contributions from all industry operators.
In this phase of examination and preparation, we provided Nautica Italiana with our concrete perspective and the organisational conditions that we believe to be necessary for a national programming to be established with the winning characteristics that we all expect. We are organisers and not nautical experts: we offer our expertise with trade fairs and expect that industry operators will provide their specific expertise of their sector.
As we offer our wishes for a positive press conference, we therefore confirm that Fieramilano, along with the Italian nautical industry, which will create the conditions indicated above, and in collaboration with Genoa, is ready to answer the call and provide its trade fair expertise in implementing the programme.”
In parallel, the Association will accompany the schedule of large events with a programme of additional initiatives, which is open to further development and is designed to bring the nautical sector to the fore for all of the 365 days of the year. These initiatives will include:
• SEATEC-YARE, Viareggio and Carrara
• DESIGN & INDUSTRY, Salone del Mobile Milano (Milan Furniture Fair)
• SUPERYACHT DESIGN AWARDS, Florence
• MONTENAPOLEONE YACHT CLUB, Milan
Further information on NAUTICA ITALIANA
NAUTICA ITALIANA, the association affiliated with Fondazione Altagamma, was founded in September 2015 by 25 leading Italian nautical manufacturers with the aim to bring together top firms from the entire sector – Industry, Services and Territories -, draw up a strategy for the development and growth of the nautical industry, both in Italy and internationally, and restore the international stature that it deserves.
Open to cooperation with other important industry players, such as Territories and regional Districts, it is selective in its efforts, with a focus on its Charter of Values and shared strategic project.
Nautica Italiana’s positioning and particular focus on international markets are traits it shares with Fondazione Altagamma, which since 1992 has been a common forum for top Italian cultural and creative firms recognised as true ambassadors of Italian style to the world. In fact, the affiliation with Fondazione Altagamma stems from the awareness of the possibility of creating strong synergies with other sectors of excellence and further enhancing the role of the entire nautical industry.
In order to achieve these goals, the association drew up “NAUTICA 365” — a 360° strategic project for 365 days of the year based on three main pillars: the Nautica Italiana Manifesto, with nine concrete legislative proposals to support industry growth; the “Ethical Contract” to ensure professionalism and transparency, and a national and international promotional plan with a new nautical events strategy.
The Board consists of seven members: Lamberto Tacoli (Chairman); Luigi Alberto Amico, Cataldo Aprea, Fabio Boschi, and Giovanna Vitelli (Vice Chairpersons); Corrado Salvemini (Director); and Lorenzo Pollicardo (General Secretary).